I went into work on Monday night, ready to get my first good look at Russell Wilson. Part of my pre-game research ritual is hopping on Twitter, scanning for tweets from players that could be a part of my highlight. Wilson, whose Twitter handle is both punny and amazing, didn’t post anything of note to put in my highlight, but he did post his new ad for Levi’s.
First of all, I just have to say, DAYYYYUM.
Second of all, I love the ad and the way Wilson – no, Russell – tells his story. It just FEELS like we’re on a first name basis, doesn’t it? It’s like we’re new friends who’ve met a few times, we’ve gotten past the small talk, and are getting into real, deep conversations about our lives. It’s not forced, it just sort of happens. I think that speaks to the type of person he is, and credit Levi’s for letting his character shine through.
Third of all, the three P’s he learned from his dad. All of us have those lessons we carry from our parents, always. They are iron-clad truths that we swear by, and I love that Wilson carries his dad’s legacy through them.
So how do those three P’s apply to the madness that was Monday night? Continue reading